I can do laid back.
Did it in ’06 on a road trip with the then 21-year old undergrad.
I’m at a mega-conference with 2,500 of my closest friends. It’s designed to empower me with social media marketing ideas. There are pros and experts here from all over the planet – on the cutting edge of social media.
It’s seriously legit, though I skipped karaoke night. Sorry.
When I told a millennial colleague whom I trust, of my destination, her advice was, “Wear your retro glasses.” I have a pair that are the 21st century equivalent of the ones I sport in the 5th grade school pic above.
In the sessions and networking (I have two entrées, the Eric “Otter” Stratton: “Mike Matson, damn glad to meet you!” and “Hi, My name’s Mike, where’s home?”) I detected three distinct vibes as it relates to Life on the Internet.
First, the “celebrity” factor. It’s all about me. More likes. “He was literally unknown and then...” More retweets. Look at me. (Yawn).
Second, what I like to call technology for technology’s sake. Tweeting live video? Too many people have failed to ask the fundamental, natural follow-up question to “WOW!”
Before I die (unless the plane goes down tomorrow), my washing machine will talk to my refrigerator through the Internet. Imagine that ACTUAL CONVERSATION:
Washing machine: “Uh... think that egg salad’s gone south, my friend.”
Refrigerator: “You oughta know, you and your grungy jockstraps.”
We human beings have simply not evolved enough yet to keep up with our technology. If you doubt it, click on over to your fav newspaper site and read the comments attached to any article. Or if you don’t read the paper, check out the comments on pretty much any YouTube video.
Which leads to my third point. The “social” factor. It is real and can “literally” change lives. Social media can bring us together as a community, add legitimacy to ideas, give a voice to those who should be heard. This week I met real influencers. We should all be influencers.
I guess it’s our subconscious way of saying, just like me, please.
At the end of the day (and it is “literally” the end of the day here in Cali) social media is the most powerful communications vehicle to come along in my precipice-approaching lifetime.
It’s an amazing, astounding tool, filled with vast potential for connection and engagement.
It is not life.
|I can do laid back. Dude.|
So I walked along the boardwalk (it’s actually concrete) to the Embarcadero Marina Park, perched myself beneath a palm tree and thought about being in this exact same space nine years ago with my son, who took me to a Radiohead concert.
Half a continent away from my home in the Flint Hills of Kansas, I watched the sailboats.
Everything in its right place.